Tuyển dụng vị trí Content Manager

The Role

The Content Manager is responsible for developing the content strategy for different target segmentation across channels to support for communication objectives & business growth objective. This position will lead the in-house Content team in planning, formulating content direction, idea creation and oversee the execution of content cross platforms.

Your Responsibilities

• Develop content strategies for different channels that align with the overall marketing goals and objectives.

• Work with other leadership members in Marketing & Student recruitment team to define customer value journey and develop comprehensive content plan that support those customer journey, with a focus on nurturing prospective students/parents & driving their consideration through content.

• Work closely with brand team, digital team, event team to lead the wheel in content planning cross channels, idea creation, and oversee the execution of various types of content including publications, PR campaign, brand campaign, social media content, videos, infographics, direct marketing emails… Ensure that the content is highly relevant and appealing to assigned specific group of audiences.

• Develop content governance guidelines for writing tone, style, voice, clarity and consistency.

• Conduct extensive content research and analysis to gain in-depth knowledge of all customer personas

• Stay updated with latest trends, industry development and best practices of content creation on various channels

Skills and Experience

• A degree in a discipline relevant to this position such as marketing, advertising, communications, public relations…

• Excellent writing skills & content plan strategy

• a solid understanding of digital marketing concepts and strategies to develop effective content marketing plans.

• Ability to effectively communicate with different stakeholders (agencies, academic professionals, and other internal stakeholders)

• Demonstrated ability to deliver business outcomes, including strong commercial acumen, customer acquisition and deep audience engagement.

• Ability to work independently, proactively, and with customer focused mindset

• Ability to display appropriate behaviours in line with the position, as per the RMIT Behavioural Capability Framework (Connectedness, Commitment to Excellence – Improve and Simplify; Imagination and Innovation; Impact; Inclusion; Agility).

Benefits

• Highly competitive gross salary depending on proven track record in meeting all the key selection criteria.

• 13th month Tet bonus + private medical insurance (for you and your dependents) + annual health check.

• 20 days annual leave plus 5 days paid leave Xmas closure, plus public holidays and paid sick leave.

• Free use of onsite gym

• Library on campus and online - access to RMIT Australia online library

To find out more

For further information about this role, please click on the Job Description document here.

To be eligible for this position you must be a Vietnamese citizen. Applications received from non-Vietnamese candidates will not be considered.

Further Info

English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 6.5 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines).

Link to apply: RMIT University (myworkdayjobs.com)