Marketer Nguyen Nhung
Nguyen Nhung

Talent Acquisition @ Ninety Eight

[HCM][Ninety Eight]_Product's Brand Lead

YOU CAN APPLY YOUR CV HERE or email: [email protected]

Ninety Eight, a leading Web3 company, seeks a skilled and experienced Product's Brand Lead to drive our Web3 product and service marketing efforts. Develop and execute strategic plans to grow our brand presence in the global market, drive customer acquisition, and engage the Web3 community. Join our esteemed team for professional growth and impactful opportunities.


In this role, you will be responsible for delivering marketing strategies that align with our organizational goals:

Brand Growth

  • Develop and implement marketing strategies to increase brand presence, and accelerate product adoption.
  • Manage and cultivate the community, fostering positive engagement and growth.
  • Create, implement, and moderate community-building programs across social media including Twitter, Discord, and Telegram.
  • Manage relationships and maintain regular communication with partners.
  • Create and execute performance campaigns with a focus on ROI.

Project Management

  • Collaborate with internal teams and stakeholders to ensure effective coordination and timely completion of marketing projects.
  • Evaluate completed projects and share key learnings for continuous improvement.

People Development

  • Foster a culture of learning and growth.
  • Provide mentorship and guidance to junior team members.
  • Collaborate with HRBP and management to create a supportive and inclusive work environment.


  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of experience with proven success in impactful marketing roles
  • Good understanding and passion for the Web3 ecosystem, blockchain technology, and decentralized finance (DeFi).
  • Creative, visionary mindset for developing and executing strategic marketing plans.
  • Excellent Professional English spoken and written skills.
  • Analytical mindset with the ability to derive actionable insights from data analysis.
  • Innovative thinker with a knack for generating groundbreaking marketing ideas.
  • Strong project management skills to effectively handle multiple initiatives.
  • Genuine enthusiasm for Web3 technology and staying up-to-date with industry trends.
  • Collaborative and team-oriented approach to effectively work with cross-functional teams and partners.
  • Previous experience providing mentorship and leadership guidance is a plus.


At Ninety-Eight, we believe in providing a comprehensive and rewarding benefits package to our valued employees. We prioritize the well-being and satisfaction of our team members and strive to create a positive and fulfilling work environment. Here are the benefits we offer:

  • Semiannual performance-salary review.
  • 100% official salary during the probation period.
  • 13th-month salary & bonus (Token Bonus/ Investment Allocation)
  • Full-paid compulsory insurance according to Vietnam Labor Law
  • Premium Healthcare Insurance
  • 12 days annual leave & other leaves, as below:
  • Birthday Leave: Enjoy 1 day of paid leave to celebrate your birthday with loved ones.
  • Charity Leave: Contribute to charitable organizations with 2 days of paid leave per year for volunteer work.
  • Well-being Leave: you have 2 days of paid leave to prioritize your physical, mental, and emotional health
  • Allowances for transportation, lunch, coffee, and team-bonding
  • Provision of Macs/Laptops and other necessary work equipment
  • Yearly company trips and team-bonding activities
  • Unlimited potential for career growth; budget for training and self-development
  • Fantastic working environment with friendly and talented colleagues
  • Working hours: 8 hours x 5 days/week (Monday to Friday) with flexible working hours
  • A pantry is full of tasty food & beverages.
  • Other benefits will surprise you


Ninety-Eight is a software company focused in blockchain-technology based in Vietnam. We provide a wide range of services related to the blockchain industry, including trading platforms, wallet services, and decentralized finance (DeFi) products. Our mission is to promote the adoption of blockchain technology and make it more accessible to people around the world.

We're committed to building a diverse and inclusive workplace, where employees are encouraged to grow and learn new skills. The company values creativity, collaboration, and a strong work ethic, and is always looking for talented individuals who are passionate about blockchain technology and want to be a part of a fast-growing industry.


YOU CAN APPLY YOUR CV HERE or email: [email protected]